The SaaSiest Podcast 159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth
Oct 9, 2024
32:03
In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable tips to make partnerships a powerful growth driver for your business.
Key questions we explore in the episode:
- How can B2B SaaS companies leverage partnerships as a key growth lever?
- What systematic approach should organizations adopt for successful partnerships?
- How do trust and alignment with company strategy impact partner relationships?
- What role does enablement play in ensuring partner success?
- How can co-selling strategies enhance the effectiveness of partnerships?
Join us as we unpack the secrets to thriving partner ecosystems and learn how to navigate the complex landscape of B2B partnerships for long-term success.