Should you have a personal brand as a leader? | Elisabetta Torretti

How do you turn personal struggles into a platform that changes lives?

In this episode of Courageous Leaders Podcast, I’m joined by Elisabetta Torretti, founder and CEO of Mint and Lemon, who helps founders and teams show up online with clarity and confidence. From moving to London at 25 without speaking English, and overcoming an eating disorder, to growing 100k LinkedIn followers in a year, Elisabetta’s story is a masterclass in courage, reinvention, and building a personal brand that opens doors.

We Cover:
01:21 – Moving to London without English or connections

03:23 – The three teenage dreams that shaped her leap into the unknown

06:10 – From insecurity and imposter syndrome to starting self-belief work

09:29 – Discovering and confronting binge eating disorder

13:30 – Lessons from therapy and how they built her resilience

17:27 – From corporate to 100k LinkedIn followers and why visibility matters

22:18 – Navigating overwhelm, boundaries, and criticism online

26:12 – Why trolls are a sign of success and how to handle them

28:27 – Everyone has a personal brand and here’s how to start building yours

36:54 – One piece of advice for anyone scared to post online

39:30 – Where she still wants to be more courageous and why self-belief matters

Don’t miss out on this powerful episode.

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