The Boutique Lawyer Show: The power of pivoting

From niching down a firm’s practice offerings to opening a new regional office, Kerri Shaw and Gemma Bunner have learned the importance of regularly evaluating the health and direction of their firm. On this episode of The Boutique Lawyer Show, host Jerome Doraisamy is joined by Shaw & Bunner Legal founders, Kerri Shaw and Gemma Bunner, to discuss how and why they founded a firm together in the Hunter region in NSW, how the firm has fared in its first few years, why they have opted to scale down the number of practice areas they offer to clients, and the recent opening of their second office, in Gunnedah. Ms Shaw and Ms Bunner also reflect on the general health of regional law firms in the wake of the age of coronavirus, adapting to changing dynamics (both in the market and within one’s own business), why it is so important to regularly evaluate how the firm is performing, the questions that must be asked as part of such a process, and what the future looks like for regional firms such as theirs.

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