In this episode of the Faith Driven Entrepreneur podcast, host Justin Forman interviews social media expert Nils Smith about why entrepreneurs often resist social media and how artificial intelligence is revolutionizing content creation and engagement strategies.

Nils shares his journey from youth pastor using AOL Instant Messenger to reach teens, to pioneering online church, to becoming a social media consultant for high-profile ministries.

Learn why entrepreneurs struggle with social media, how to balance authentic humility with strategic promotion, and which platforms are most effective for different business types.

This conversation explores how AI is transforming the social media landscape - making it more accessible and efficient for entrepreneurs who previously avoided these platforms. Discover how tools like ChatGPT can serve as personalized marketing consultants and content creators for your business without compromising your values.

[Chapters]

00:00 Introduction and plants in video backgrounds

01:25 Why entrepreneurs hate social media

04:52 Authenticity vs. polished content

09:26 Nils' journey into social media

19:28 The importance of audience targeting

24:00 First 20 seconds rule in content

35:55 Best platforms for different businesses

42:19 How AI is revolutionizing social media strategy

47:03 A Christian approach to technology and AI

EP191 - UNTUCKit Chief Digital Officer Lockie Andrews