TechCrunch Startup News Apple’s US App Store topped $400B in developer billings and sales in 2024
Jun 2, 2025
Apple's U.S. App Store has reached a staggering $406 billion in developer billings and sales, marking a major financial milestone. The conversation dives into the implications of this success for developers, including insights on Apple's policies and the legal challenges they face regarding commission structures. As the Worldwide Developers Conference approaches, excitement builds around how these developments might shape future changes in the App Store ecosystem.
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Apple's App Store Hits $406B
- Apple's U.S. App Store ecosystem generated $406 billion in developer billings and sales in 2024, nearly tripling since 2019.
- Physical goods and service sales, plus in-app ads, are substantial and don't incur Apple commissions.
Apple Supports Small Developers
- Only a small fraction of developers pay Apple commissions, mostly under reduced rates via small business plans.
- Apple's stance is that the App Store enabled developer success by providing a global marketplace and fraud protection.
Legal Pressure Opens App Store Payments
- A court ruled Apple violated orders by restricting external payment links, forcing Apple to allow developers to add links to web payment options.
- This ruling escalated tensions with iOS developers who feel undervalued despite their role in iPhone success.