The Retail Round-Up - Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer - Episode 404

🎙️News Review with Scott Ohsman, Armin Alispahic, and Ross Walker

DESCRIPTION

Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world.

Today, we’re joined by a very special returning guest: Scott Ohsman from the Always Off Brand podcast.

We’re also bringing back our go-to experts: Armin Alispahic and Ross Walker, who always bring sharp insights and fresh perspective.

This is The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.

Let’s dive in.

 

Amazon is trying to evolve their platform, they're trying to go up to the next level. And if Walmart is there to scoop up, the scrappier brands that like need more flexibility, then then so be it.

Ross Walker

 

KEY TAKEAWAYS

In this episode, Julie, Scott, Jordan, Ross, and Armin discuss:

• Amazon pulls Google Shopping ads, potentially to cut costs, protect data, or prep for AI strategies — brands reliant on co-op traffic should review their agreements.

• Brand Tailored Promotions coming to vendors in 2026, bringing powerful seller tools to vendor central; brands should prepare to integrate these into their merchandising playbooks.

• New Competitive Summary API provides location-aware pricing data and programmatic repricing options — a game-changer for Buy Box and pricing strategies.

• Amazon expands video measurement and retargeting, including deeper insights for Amazon Live and video ad engagement, offering more precision in campaign targeting.

• Early Vine Reviews program launched, enabling reviews before FBA inventory goes live — helping brands launch products with social proof from day one.

• Amazon fulfillment delays and fee hikes continue to strain brands, especially seasonal sellers, highlighting the need to evaluate AWD, 3PLs, and packaging strategies.