The ROI Rules of AI: Marketing the Grammys With AI (Sponsored Content)

Discover how the Grammy Awards partnered with IBM to harness AI for innovative marketing strategies. Learn about the tech's role in enhancing audience engagement and tackling promotional challenges. Explore the fusion of AI and creativity as they work together to amplify content for the awards. Plus, find out how emotional connections in music can be strengthened through the perfect balance between AI capabilities and human touch.