Launching a new software product and successfully driving user adoption and retention is a challenge for many startups. According to sales engagement platform Vymo’s co-founder and CEO Yamini Bhat, the secret is to ‘go live’ quickly and show users their return on investment. On this episode of Moonshot, we take a peek into Vymo’s playbook to learn about some of the key product and sales design choices the startup’s team made to attract and retain users across large enterprise customers.

Show Notes:

• The problem statement thesis: “Sellers hate any tool that is given to them.” [6:30]
• Use the challenger sales approach to build credibility [11:33]
• Narrow your focus: Look for indicators to hone in on a specific market [18:29]
• Take a DIY approach and allow for the customization of your product [22:39]
• Adapt to different cultures when launching your product internationally [30:04]
• “Why not the US?: Weighing up which market to break into first [36:38]
• Communicate the magic of your product and ‘go live’ quickly [39:24]