

What does clean energy activism look like?
31 snips Aug 20, 2025
Veteran climate activist Bill McKibben, founder of 350.org, and Jamie Henn, co-founder of the same organization and founder of Fossil Free Media, discuss the future of clean energy activism. They celebrate the global rise of solar power as not just an energy source but a symbol of freedom. The duo explores effective grassroots strategies, the importance of communication in the clean energy narrative, and how solar initiatives can transform industries and empower communities. They also highlight the thrilling community engagement in the movement.
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The Economics Have Flipped
- Solar and wind have flipped the economics: pointing a sheet of glass at the sun is now the cheapest way to make energy.
- That structural change creates an epochal chance to end fossil-fuel dependence if society chooses to act.
Use A Day Of Action To Mobilize
- Organize a local event on Sunday, Sept 21 to celebrate clean energy and press for more deployment.
- Use the day to push permitting reforms, school rooftop solar, heat pump tours, or local advocacy.
Good News Wins Attention
- Positive messaging about cheap, job-rich clean energy engages people online more than villain-focused content.
- People share surprising facts about solar and batteries more than doom or blame narratives.