Terry Montesi is joined by Ethan Chernofsky, a leading innovator at Placer.ai, for the second half of their discussion on how mobile analytics technology and consumer marketing are shaping the future of commercial real estate. They chat about shopping centers’ evolution and what developing technologies are doing to advance the industry. Ethan explains the relationship between the omnichannel and consumer behavior, as well as his expectations for the future of brick-and-mortar real estate.

Leaning In is published every second and fourth Wednesday of the month. Be sure to follow the show on your preferred podcast app to hear our next episode with Chain Store Age's Real Estate Editor, Al Urbanski.

Timestamps

(0:52) - Do we need to rethink how shopping centers are created?

(4:14) - How did the pandemic affect Placer.ai?

(7:30) - What do you think the next “Nice to have’s” are?

(8:51) - Are you working on technology that can track cross-shopping between stores and extrapolate the profile of the customer?

(9:59) - What do you think about omni-channel and how it will evolved over the next 5 years?

(12:02) - What trends do you see happening in PropTech over the next decade?

(15:00) - How do you see PropTech affecting Brick & Mortar retail?

Placer.ai's Impact on CRE Decision Making with Ethan Chernofsky (Part 2)