Hilton Goes 100% Green, Saudi Seeks Billions, Klook Files IPO

Hilton hits a renewable energy milestone, Saudi Arabia’s AlUla ramps up its billion-dollar tourism push, and Asia’s Klook goes public as the experiences boom accelerates.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down Hilton’s shift from policy to profit-driven sustainability, Saudi Arabia’s latest bet on private investment, and what Klook’s IPO reveals about the next phase of global travel demand.

Articles Referenced:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hilton’s Renewable Energy Push Gains Ground After 100% Adoption Milestone
• Saudi Arabia’s AlUla Wants More Private Investors. It’s Pitching Billions in Tourism Deals
• Inside Klook’s IPO Filing: What It Tells Us About the Future of Global Travel Experiences
• Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠

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