In this episode of the BlockFuel podcast, Andrew Saunders, CMO at Skale and former CMO at Arbitrum, shares his expert insights on marketing in Web3 and the future of blockchain. With a background that spans Amazon, NBCUniversal, and CAA, Andrew discusses how brands can connect with audiences in the rapidly growing Web3 space, the unique challenges of marketing to early adopters, and why community building is key to long-term success.

Andrew also talks about the booming blockchain gaming and AI sectors, Skale’s no-gas-fee architecture, and the path to mass adoption. Whether you're a marketer, builder, or entrepreneur in the Web3 space, this episode provides valuable insights on how to navigate the landscape and prepare for the future.

Chapters:

📍 Transitioning from Web2 to Web3
Andrew reflects on his move from Web2 giants like Amazon and NBCUniversal to Web3, and the opportunities he sees in blockchain technology.

📍 Marketing in Web3: Building Communities
Andrew breaks down how brands can create lasting communities in Web3 by focusing on storytelling, accessibility, and emotional connection.

📍 The Rise of Blockchain Gaming & AI
Exploring the growth of blockchain gaming and AI, Andrew discusses how Skale’s high-throughput and no-gas-fee model is perfect for developers in these sectors.

📍 The Path to Mass Adoption
Andrew predicts what will bring the next wave of users to blockchain, from breakthrough games to large Web2 companies integrating blockchain into their platforms.

📍 Skale’s Unique Value Proposition
Why Skale is ideal for high-transaction applications like gaming, AI, and social apps, offering scalability without compromising the user experience.