Each year, RGD asks a different Canadian design agency or studio to tackle the conference identity. In these shorter episodes, I’ve been speaking with some of our past DesignThinkers Design Partners. My guest this week is Partner and Chief Creative Officer at BMD, Laura Stein. In this episode, I’m asking Laura to go back in time to 2020. Bruce Mau Design was our Design Partner in 2021, which meant they were working through the conference branding in the depths of a global pandemic—and the myriad of other crises we experienced during that time. What came out of their process was our DesignReThinkers conference. Listen in as we revisit the process that led us there. 

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