The Global Story The AI models invading our feeds
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Dec 12, 2024 
Joe Tidy, the BBC cyber correspondent, dives into the captivating world of AI influencers and their growing dominance on social media. He discusses his eye-opening visit with Aitana, one of the most successful AI personalities, and the ethical dilemmas of AI-driven beauty standards. Tidy raises important questions about authenticity and the responsibility of platforms to label AI-generated content. He also highlights the influence AI educators could have on young audiences, urging vigilance in navigating these digital landscapes.
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Aitana's Origin
- Lucy Hockings and Joe Tidy discuss Aitana, a popular AI influencer created by the Clueless Agency in Barcelona.
- Initially frustrated with real influencers' attitudes, the agency created Aitana, who now boasts 335,000 Instagram followers.
Curated Image
- Aitana's creators carefully curate her style, reflecting human-like control over her image.
- They demonstrate this by rejecting AI-generated outfits deemed unsuitable for her established persona.
Benefits of AI Influencers
- AI influencers like Aitana offer advantages like tireless work ethic and complete control for creators.
- This control and novelty attract brands, with Aitana earning up to $10,000 monthly through sponsorships.