The Mentor with Mark Bouris #154 – Shelter: The next generation of gym and spa
Ben Mills is the founder of Shelter, a space that combines fitness classes with relaxation and wellness. Shelter incorporates spin classes and boxing with ice baths, saunas and a custom juice bar - and Ben has big plans. We talk about the story behind Shelter, how to capitalise on the ‘Australian' elements of a brand, particularly with a view to market that internationally, and why Ben wants to take Shelter overseas. We also talk about the name of the brand - and I don't hold back with my thoughts!
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