021 Suren Avunjian: How to Find Flow and Savor the Journey Everyday?

Suren is a seasoned serial entrepreneur who is passionate about helping companies win in their markets by applying his experience driving strategy, operational excellence, and innovation at the right time and the right opportunity. He oversaw the development and exit of numerous B2B software platforms, has investments in tech funds, and real estate development.

Early in his career, Suren played a critical role in building several start-up businesses as well as advising well-established organizations. Suren’s entrepreneurial journey eventually led him to the position of CTO of the largest privately held laboratory in California. Successfully enabling the organization with cutting-edge technologies the business was able to scale x20 in testing volume within seven years. The lab was eventually acquired by LabCorp in 2006, prompting Suren to launch LigoLab.

LigoLab Information Systems is the leading provider of innovative end-to-end healthcare software to laboratories, servicing 100+ facilities nationwide. LigoLab's mission is to help laboratories reduce errors, scale their operations and revenues.

In March of 2020, Suren and his team launched TestDirectly, a direct-to-consumer portal that facilitates safe and easy sample collecting and processing. The team is actively launching the platform for reference laboratories, point-of-care testing practices, and facilities processing COVID-19 collection and testing to help increase capacity, accessibility, and eliminate bottlenecks and risks of exposure for patients and healthcare providers. Processing and delivering over 5 million COVID-19 reports to patients to date.