Discover why a small, engaged email list can outperform a larger, indifferent one. Learn scrappy strategies for optimizing your limited subscribers and overcome doubts about launching a digital course. Be inspired by a success story of a student who generated $58,000 with just 400 email list members. Dive into the importance of starting small and growing big, emphasizing the power of quality engagement over quantity. Get motivated to take action and transform your knowledge into a profitable digital course today!
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Quick takeaways
A small but engaged email list is often more effective for sales than a large, uninterested one, emphasizing quality engagement.
Overcoming common objections about resources enables aspiring course creators to successfully launch their digital courses with any list size.
Deep dives
The Power of a Small, Engaged Email List
A small yet engaged email list can significantly outperform a larger, less interested one. The speaker emphasizes the importance of quality over quantity when it comes to audience engagement. For instance, having 100 enthusiastic subscribers is deemed more valuable than 1,000 lukewarm contacts. This perspective encourages individuals to focus on building strong relationships with a smaller group rather than chasing larger numbers that may not contribute to their business success.
Overcoming Common Objections to Course Creation
Many aspiring course creators hold several common objections, including concerns about time, money, content, expertise, and the size of their email list. The speaker argues that these concerns are myths often used to justify inaction, stating that even individuals with minimal resources can successfully launch a digital course. By focusing on the results they have achieved or by being willing to teach what they've learned, successful creators can begin to develop their courses. It's emphasized that overcoming these excuses is crucial for transforming ideas into valuable educational offerings.
Leveraging Multiple Marketing Strategies
When working with a smaller email list, creators can supplement their marketing efforts by utilizing social media platforms and partnerships. Engaging with audiences on platforms like Instagram and Facebook, combined with strategies like guest podcasting or joint webinars, can help reach a broader audience. The speaker highlights the effectiveness of paid advertising as a viable option for list building despite its expense. These combined strategies reinforce the notion that success isn't solely reliant on an email list's size, but rather on utilizing a multi-faceted approach to reach potential students.
I truly believe that email lists scale your business, sell your offer, and connect with your audience like nothing else. But can you still sell your digital courses with a small email list? Well, of course you can! If you've been holding back from launching your digital course because you think your list isn't big enough, I'm here to remind you that no email list is too small to sell. In this episode, I share my top scrappy strategies and amazing real-life student success stories that prove you can still sell with an email list under 500.
In this episode, you’ll learn:
(5:44) Why a small engaged email list is more valuable than a large disinterested one
(8:54) Scrappy strategies for optimizing your small email list
(11:36) A reminder that you have to start from somewhere!
(15:12) How my incredible student generated $58,000 in revenue with only 400 people on her email list
Listen in because you'll walk away today more motivated than ever to get started right where you're at!
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