The Smart Passive Income Online Business and Blogging Podcast SPI 890: What's Working in Sponsorships and Brand Deals Right Now
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Sep 10, 2025 Sponsorships and brand deals can revolutionize a creator’s journey. It’s crucial to know your worth and avoid bad offers that can harm your brand. Learn how to identify the right companies and negotiate fair agreements that maintain authenticity. Discover strategies for securing partnerships, from crafting compelling proposals to integrating sponsorships into storytelling effectively. The power of forming genuine connections shines through, emphasizing the value of long-term relationships in enhancing audience experience.
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Refuse Misaligned Or Low-Value Deals
- Do not accept brand deals you can't publicly stand behind or that mismatch your audience.
- Know your worth and decline low or misaligned offers that damage trust or set bad precedents.
Big Brands Can Leverage Reputation To Exploit
- Big brands often exploit smaller creators by asking for free promotion using brand reputation.
- Accepting these pushes the industry toward unpaid labor and devalues creators' audiences.
Set Boundaries And Share Market Info
- Do set boundaries on deliverables and time required before agreeing to a deal.
- Create peer groups to share warning signs and pricing so companies can't undercut creators individually.
