Blending the right mix of local marketing tools for franchisees with Dan Sokolik

If you’re feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the Local Marketing Lab, Dan Sokolik, VP of Marketing at Lee’s Famous Recipe Chicken, shares his diverse experience working with major QSR brands like Subway, Domino’s, and McDonald’s. With a background spanning the agency, corporate, and franchise sides, Dan offers a unique perspective on blending the right local marketing tools for franchisees and multi-unit operators.

Here are some topics discussed in the episode around local marketing tools for franchisees:

• The role of direct mail, paid social, apps, and loyalty in a local marketing mix
• Building the right local marketing tools and partnerships for franchisee success
• Leveraging user-generated content and cause marketing for engagement
• Effective local marketing approaches for brands in rural/small-town markets
• Challenges of getting buy-in for digital marketing from veteran franchisees

Resources

• Connect with Dan Sokolik on LinkedIn.
• Find a Lee’s Famous Recipe Chicken near you.
• Learn more about GiftAMeal and how you can get involved.

Other shout-outs

• Kim Freer — CMO at Raising Canes, great example of grassroots and local marketing.
• Firehouse Subs — Being engaged in their communities and local neighborhoods.