#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as ⁠putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts⁠. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

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Key Takeaways:

Authentic and disruptive ideas often arise from outsiders with no prior industry experience; execution and scaling are crucial for success.
Guerrilla marketing techniques provide cost-effective, impactful brand exposure and can lead to viral moments.
Establishing a brand on Amazon is essential for exposure in the current e-commerce landscape, and subscribe-and-save features can significantly boost customer lifetime value.
It is important to continuously evaluate product offerings, double down on what works, and fearlessly cut what doesn't.
The future of e-commerce is increasingly brand-focused, with consumers seeking quality and authenticity over sheer quantity.

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