Dooma Wendschuh is co-founder and CEO of Province Brands, a Toronto-based startup that created the world's first beer brewed from cannabis. Before entering the cannabis industry, Dooma helped develop and launch the popular Assassin's Creed franchise. He joins Rena Sherbill to discuss cannabis as a less harmful alternative to alcohol, why long term winners in the space will be in branding - not cultivation, and the new guard of cannabis companies.
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