Clever with Amy Devers Ep. 158: Bringing Data to Life with Information Designer Giorgia Lupi [encore]
Aug 19, 2025
Giorgia Lupi, an information designer and partner at Pentagram, champions data humanism and innovative data visualization. The conversation dives into her childhood in Italy, where organizing buttons sparked her love for data. Lupi discusses founding Accurat and the shift towards expressive storytelling in data design. She emphasizes empathy in data presentation, balancing creativity and intuition, and the importance of context. Listeners are encouraged to approach data critically and personally, transforming it into engaging narratives.
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Childhood Button-Ordering Habit
- Giorgia Lupi spent childhood hours organizing her grandmother's tailor-shop buttons by self-made rules.
- She labeled them and felt more pleasure organizing objects than playing with toys.
Teenage Punk Performer
- As a teen in a small Italian town, Giorgia joined the punk and heavy metal scene and played keyboards in a band.
- She embraced black wardrobes and performance as a way to explore identity and escape her town.
Founding Accurat And Visual Data Column
- In 2011 Giorgia co-founded Accurat and created weekly data-visual pieces for Corriere della Sera's supplement.
- The project forced them to build unique visual languages and expanded her approach to data storytelling.
