125. Make Your Branding and Design Irresistible with Joana Galvao

Mar 14, 2018

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Joining us today is Joana Galvao, cofounder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad or good, and talk about the nitty-gritty that can make an unparalleled website.

Find Out More About Joana Here:

Joana Galvao Joana Galvao on Instagram @JGalvaoDesign on Twitter

In This Episode:

[01:13] - What makes a website really bad, in Joana’s opinion? She answers by also addressing why it’s important for a website to be good.
[03:22] - Stephan talks about a popular trend that he’s really sick of because it doesn’t create a great user experience. He and Joana then talk about how long you have before a visitor loses interest, and what you need to convey in that short time.
[06:27] - What sort of feeling does Joana suggest creating, and how does she start the process of getting to the right feeling?
[09:09] - Joana talks about who is in charge of creating the mood board that she has been discussing. She then addresses how she goes through the process of creating a mood board.
[12:31] - How does Joana come up with an iconography style for each of her branding projects?
[14:06] - Stephan responds to Joana’s point that you don’t need a website to be successful.
[15:29] - Joana addresses what the costs are for doing a website build from beginning to end, including everything she has already mentioned.
[17:39] - Joana likes to find out a client’s needs and curate a team based around those needs.
[19:44] - Is copywriting included in the costs Joana has been discussing, or is it an additional cost?
[20:42] - Joana discusses the concept of having a brand, and explains what a brand is.
[23:01] - Joana addresses the question of whether she does focus groups or surveys to identify clients’ pain points.
[24:58] - We hear Joana’s thoughts on challenges, which she thinks are a great way to get clients invested in you.
[27:03] - Joana discusses things that do (and don’t) help with conversion by sharing a story about a rumor that was going around a few years ago.
[28:48] - Stephan brings up a related point: there’s a big difference between correlation and causation.
[31:27] - What is Joana’s view on parallax?
[33:08] - Joanna briefly covers some best practices for typography.
[36:07] - Joanna goes into more depth about images for use in headers, addressing whether they need to have a deeper meaning or just look good.
[37:24] - Is there a way to leverage metaphors in the design? Stephan offers an example to clarify what he means by this question. Joana then discusses a couple of stock photo options.
[40:27] - Stephan and Joana talk about a few free stock photo sites.
[41:44] - Joana recommends a Chrome extension called WhatFont. She then explains what font foundries are.
[46:04] - What one piece of advice would Joana like to offer listeners that she hasn’t already provided?
[49:50] - How can listeners get in touch with Joana to work with her or learn more about the next steps? She answers, then offers listeners a generous free gift!

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