The Briefing
How jeans, jorts & mullets could spell the next recession
Apr 20, 2025
Amy Campbell, Features Editor of Esquire Australia, dives into the intriguing link between fashion choices and economic trends. She explains how practical styles like jorts and the rise of 'quiet luxury' could signal an impending recession. The conversation touches on concepts like the hemline index and the lipstick effect, demonstrating how clothing spending reflects broader economic sentiments. Campbell also discusses the psychological impact of small purchases and how style shifts reveal consumer behavior during downturns.
15:26
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Quick takeaways
- Fashion choices often reflect economic conditions, with trends shifting towards more practical and affordable options during downturns.
- The 'lipstick effect' demonstrates how consumers turn to small luxury items for affordable indulgence to boost morale amidst financial uncertainty.
Deep dives
Fashion as an Economic Indicator
The relationship between economic conditions and fashion choices suggests that people's clothing preferences can reflect financial stability. During economic downturns, individuals tend to opt for more conservative and less ostentatious attire, moving away from flashy logos and towards affordable, understated options. This shift has been noted with the rise of 'quiet luxury' styles, where brands like Uniqlo become popular for their accessible price points and modest aesthetics. The decline in spending on luxury items, as evidenced by decreased revenue from major brands, further supports the notion that our fashion choices can serve as indicators of economic health.
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