World Business Report Japan is running out of Asahi beer
Oct 3, 2025
Japan is grappling with a shortage of Asahi products due to a major cyber-attack, affecting breweries and local businesses. Meanwhile, China is introducing new standards for fast food delivery, emphasizing subsidy transparency. TikTok faces a temporary licence suspension in Indonesia amid data compliance issues. On a brighter note, the Women's Cricket World Cup in India is seeing record attendance and the largest prize pot ever, highlighting the sport's growing popularity.
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Asahi Supply Chain Halted By Cyber-Attack
- A cyber-attack halted Asahi's domestic ordering and delivery systems, stopping most factory output in Japan.
- Retailers warned of shortages as Asahi suspended orders and shipments with no clear full recovery time.
Tokyo Bars Face Empty Taps
- Tokyo bar staff described running down to a single (empty) keg and low mixer stocks from Asahi distributors.
- Matt Brennan said limited storage in Tokyo means daily resupplies run out quickly, risking empty taps by weekend's end.
Shortages Threaten Brand Loyalty
- Brand loyalty is at risk when customers are forced onto competitors during shortages.
- Matt Brennan warned customers exposed to alternatives may not return when Asahi recovers.