The Unstuck Church Podcast with Tony Morgan cover image

The Unstuck Church Podcast with Tony Morgan

Pressing Questions: Digital Strategy & Volunteer Engagement - Episode 300

Jun 14, 2023
25:19
Snipd AI
In this milestone 300th episode, Tony and Amy discuss digital strategy and volunteer engagement in churches. They emphasize the importance of understanding the audience and measuring the impact of the digital strategy. The hosts also delve into the approach of the Unstuck group in engaging new church leaders through multiple online platforms and content creation. They highlight the correlation between church replication and increased engagement, as well as invite listeners to a free webinar on reengaging their church and living out their purpose.
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Podcast summary created with Snipd AI

Quick takeaways

  • Using digital strategies to point people towards faith and connection with the local church is more effective than becoming fully online churches.
  • Emphasizing the value, personal growth, and fulfillment that come with serving others can increase volunteer engagement and participation in the church.

Deep dives

The importance of clarifying the objective of the digital strategy

Many church leaders are grappling with the question of how to get people to stop watching online and start attending in person. However, it is crucial to differentiate between the objective of an online strategy as being an online church or as a means to help people take steps towards faith and connection with the church. These two objectives require different strategies and lead to contrasting outcomes. Most churches should focus on using digital strategies to point people towards faith and connection with the local church instead of becoming fully online churches.

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