The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead

In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success.

How Team Interaction Can Elevate Work Quality

Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member’s performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive.

Marketing Success Starts with Strong Foundations

Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.

Website: https://www.growthdirective.com/

LinkedIn: https://www.linkedin.com/in/angelabfrank/

About Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry.

The problem?
→ It’s hard to achieve profitable growth without sacrificing scale.

I’ve spent the past decade building growth teams and scaling revenue for wellness brands.

Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?”

My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less.

DM me: get your growth questions answered and learn how I typically structure engagements.

Quick facts:
→ Over $50M generated for brands.
→ I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more).
→ My podcast has helped hundreds of entrepreneurs grow their brands.
→ I live the lifestyle (and that’s why I love helping health & wellness brands grow).

Specialties:
Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

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