Entrepreneurship as Healing with Dawn Iehstóseranon:nha Setford – March 2, 2021

Entrepreneurship is often seen as a great way to work flexible hours and forge your own future, but it can also be used to heal communities. Just ask Dawn Setford, founder and president of the Indigenous Arts Collective of Canada! 

Dawn Setford, she who keeps the feathers, is Mohawk Bear Clan whose familial territory is St. Regis/Akwesasne.

Dawn is the founder and president of the Indigenous Arts Collective of Canada – home base for over 250 Indigenous artists. She is the facilitator for the Indigenous Women’s Arts Conference and IndigenARTSY.com – a multivendor Indigenous Arts Marketplace.

Dawn has dedicated herself full time to protecting endangered Indigenous art forms to empower Indigenous women and the next generations of traditional Indigenous artists.

She is the owner of Pass The Feather.ca. She is a Feather Keeper and artist; practicing and sharing traditional bird medicines. Her extensive knowledge and collection of feathers are showcased at passthefeather.ca. When she’s not sharing her feathers, Dawn is a graphic and web designer whose focus is on Indigenous business and organizational branding and marketing.

“When Indigenous women are confident, they teach their children to be confident – and that is intergenerational healing.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard, Dawn discusses her work helping to create artistic identities for Indigenous women, the importance of women in community healing, and entrepreneurship as a marriage of money and happiness.

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