

Building Your Career Brand with Jessica Chen
Oct 19, 2023
Discover how to strategically build your career brand and communicate it effectively. Learn the importance of balancing hard work with self-advocacy to enhance visibility in the workplace. Explore the SAW framework for advocating for yourself and showcasing your unique value. Personal anecdotes illustrate the power of credibility and authentic communication. If you're eager to stand out professionally, these insights are a must!
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The Visible vs Working You
- Building a career brand is about the "visible us," not just the working us.
- Being "top of mind" ensures others remember your contributions and value, influencing key decisions even when you're not present.
The Thunderbirds Story Highlighting Visibility
- Jessica shared how a manager assigned a prestigious story to a colleague who was more visibly excited.
- This revealed that simply asking once isn't enough; being top of mind requires proactive communication.
Build Credibility with Strategy
- Build credibility by prioritizing mission-critical work that aligns with your career goals.
- Communicate proactively about your progress, both in good and challenging times, to build trust and influence.