Sarah Tivel: From Formulaic to Intentional: The Beautiful Evolution of Wedding Planning
Feb 12, 2024
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Wedding planning has evolved from formulaic and predictable to personalized and creative. Venues are non-traditional and wedding planners have more flexibility. The shift is driven by the desire for intention and meaningful moments. Collaboration strengthens brands. The speakers share their accidental paths into the events industry and the growth in personalized events. Choosing the right clients and building trust is important. Infusing weddings with meaningful stories and intentional experiences is key. The speakers discuss travel, work-life balance, taking risks, and express gratitude to listeners.
Wedding planning has evolved from being formulaic and predictable to becoming more flexible, intentional, and meaningful.
Gather Events focuses on curating experiences rather than formulaic weddings, infusing authenticity and meaningful storytelling into each event.
Deep dives
Creating a Collaborative Team for Luxury Weddings
Gather Event, a luxury wedding planning company, values collaboration and curating the right partners to elevate their events. They carefully select vendors who can bring new perspectives and creativity to the table. The team at Gather scours portfolios to ensure that photographers can capture the energy and emotion of each moment, not just the staged shots. Trust and secondhand recommendations play a role in building relationships with vendors, and they prioritize finding people who have the talent, work ethic, and commitment to execute their vision. Collaboration and intentionality in team-building are vital to their success in creating memorable luxury weddings.
Embracing In-Between Moments and Storytelling
Gather Event focuses on creating experiences rather than formulaic weddings. They capture the essence of luxury by infusing each event with authenticity, intentionality, and meaningful storytelling. By understanding their clients' needs, preferences, and personal histories, they craft ceremonies and moments that reflect their unique stories. They pay attention to the in-between moments, where real emotions and connections are forged, and work with vendors who can capture those intangible but precious moments in their photography. Through thoughtful planning and ongoing collaboration, Gather Event creates weddings that are meaningful, unforgettable, and true to each couple's vision.
Risk-Taking in Pursuit of Excellence
Gather Event is not risk-averse when it comes to their work. They believe that the rewards of following their passion and continuously reinventing their processes outweigh the risks involved. The team at Gather is constantly striving for excellence and satisfaction in their work, and they are willing to take risks to achieve it. They view their work as a labor of love and are committed to constantly evolving their systems and configurations to ensure that their events are rewarding, enjoyable, and meet the expectations of their clients. The risks they take are worth it for the incredible outcomes they achieve in creating luxury weddings.
Looking Forward to Exciting Collaborations
Gather Event has exciting plans for the future, including partnering with James and Schulze for upcoming events. As a team, they are eager to continue pushing boundaries, exploring new destinations, and collaborating with talented professionals in the industry. They value the opportunity to travel and work with amazing people, creating beautiful experiences and memories. They are committed to the pursuit of excellence and are excited to continue growing and evolving in the luxury wedding market.
Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own.
How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check.
Today, there’s plenty of room for the unexpected, the whimsical and the meaningful. What people include in that day is more about intention, not because it’s what they have to do.
Wedding days have become wedding weekends. Venues have become more non-traditional, and wedding planners have so much more flexibility to be creative.
What’s driving these shifts in the wedding experience? What is quiet luxury and why is it quickly becoming a staple in the industry? In today’s episode, we’re joined by 1/5th of the amazing team at Gather Events, Sarah Tivel.
She shares how weddings have changed over the years, and all the special ways clients get to put their own stamp on their special day because of this shift.
Guest Bio
Sarah Tivel is the co-founder and creative director at GATHER Events. GATHER Events was built on a love of bringing people together. They are incredibly proud to be a team of highly experienced wedding planners and event designers who thrive on creating the most memorable weddings and social events locally and around the world. With an increasing amount of guests traveling for weddings, close to home and abroad, GATHER’s local and destination presence allows them to provide expert support on the ground in the US and globally. They value collaboration and believe that their creative industry is stronger and more inspired when we work together.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn how to entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
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