Sarah Tivel: From Formulaic to Intentional: The Beautiful Evolution of Wedding Planning

Feb 12, 2024

Wedding planning has evolved from formulaic and predictable to personalized and creative. Venues are non-traditional and wedding planners have more flexibility. The shift is driven by the desire for intention and meaningful moments. Collaboration strengthens brands. The speakers share their accidental paths into the events industry and the growth in personalized events. Choosing the right clients and building trust is important. Infusing weddings with meaningful stories and intentional experiences is key. The speakers discuss travel, work-life balance, taking risks, and express gratitude to listeners.

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ANECDOTE

Sarah's Accidental Wedding Career

Sarah Tivel stumbled into event planning while working at a restaurant turned wedding venue.
She became an onsite coordinator and started her own wedding business while preparing for med school.

INSIGHT

Weddings Evolved to Intentionality

Weddings have shifted from formulaic events to personalized, intentional celebrations.
Couples now focus on meaning and flexibility, reflecting their experiences and values.

INSIGHT

Weddings Become Multi-Day Experiences

Weddings now often span entire weekends instead of a single day.
This creates multi-day experiences enabling deeper connections among guests.

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Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own.

How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check.

Today, there’s plenty of room for the unexpected, the whimsical and the meaningful. What people include in that day is more about intention, not because it’s what they have to do.

Wedding days have become wedding weekends. Venues have become more non-traditional, and wedding planners have so much more flexibility to be creative.

What’s driving these shifts in the wedding experience? What is quiet luxury and why is it quickly becoming a staple in the industry? In today’s episode, we’re joined by 1/5th of the amazing team at Gather Events, Sarah Tivel.

She shares how weddings have changed over the years, and all the special ways clients get to put their own stamp on their special day because of this shift.

Guest Bio

Sarah Tivel is the co-founder and creative director at GATHER Events. GATHER Events was built on a love of bringing people together. They are incredibly proud to be a team of highly experienced wedding planners and event designers who thrive on creating the most memorable weddings and social events locally and around the world. With an increasing amount of guests traveling for weddings, close to home and abroad, GATHER’s local and destination presence allows them to provide expert support on the ground in the US and globally. They value collaboration and believe that their creative industry is stronger and more inspired when we work together.

For more information, head to https://www.gatherevents.com/ and follow @gatherevents on Instagram.

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