The Business of Luxury Weddings
Sarah Tivel: From Formulaic to Intentional: The Beautiful Evolution of Wedding Planning
Feb 12, 2024
Wedding planning has evolved from formulaic and predictable to personalized and creative. Venues are non-traditional and wedding planners have more flexibility. The shift is driven by the desire for intention and meaningful moments. Collaboration strengthens brands. The speakers share their accidental paths into the events industry and the growth in personalized events. Choosing the right clients and building trust is important. Infusing weddings with meaningful stories and intentional experiences is key. The speakers discuss travel, work-life balance, taking risks, and express gratitude to listeners.
45:20
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Quick takeaways
- Wedding planning has evolved from being formulaic and predictable to becoming more flexible, intentional, and meaningful.
- Gather Events focuses on curating experiences rather than formulaic weddings, infusing authenticity and meaningful storytelling into each event.
Deep dives
Creating a Collaborative Team for Luxury Weddings
Gather Event, a luxury wedding planning company, values collaboration and curating the right partners to elevate their events. They carefully select vendors who can bring new perspectives and creativity to the table. The team at Gather scours portfolios to ensure that photographers can capture the energy and emotion of each moment, not just the staged shots. Trust and secondhand recommendations play a role in building relationships with vendors, and they prioritize finding people who have the talent, work ethic, and commitment to execute their vision. Collaboration and intentionality in team-building are vital to their success in creating memorable luxury weddings.
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