How'd She Do That? 197. Lila Limon, Founder & Creative Director of Squeeze De Citron, on Scaling Her Business, and Representing the Work of Talented Artisans From Around The World
May 21, 2024
45:24
Lila Limon, the visionary behind Squeeze De Citron®, serves as both the founder and creative director of this vibrant line of handcrafted bags and totes, skillfully brought to life by Mexican artisans.
Nestled in the picturesque Old Greenwich, CT, she passionately curates all in-house designs, infusing each creation with her unique touch and creative flair. Her journey began in Mexico City where she was born and raised. Lila has always had a vast fascination with the world of color since she was little. As a teen, she had a wide range collection of Care Bears and Lip Smackers. Who would have thought that one day it would translate to Squeeze De Citron®?
Following her graduation with a Bachelor of Business in Mexico City, Lila's educational journey took an exciting turn as she pursued further studies at The Fashion Institute of Technology in New York.
Lila realized there was a niche in the market for accessories that bring joy and happiness through intense colors, and interesting patterns! Handmade, by Mexican and Guatemalan artisans, much of the Core, the Capsule, and the Lemon Drop Collections are made of 100% recycled plastic. Not only is the company supporting artisan communities, but it is actively supporting the health of our planet too.
Squeeze De Citron® bags represent the work of talented Mexican and Guatemalan artisans. It takes full dedication and cultural talent to create these lifestyle bags. Each core bag takes an entire week to create, with an additional 3 days dedicated to creating the handles.