Finding Founders Disrupting the Fast Beauty Industry: Founder Wisdom #067 - Liah Yoo
Originally from Seoul, Liah was studying architecture and feeling like she didn't really fit into the mold of South Korea. She decided to explore the idea of going into the beauty industry and released her first YouTube video. Not too long later, Liah Yoo is now a beauty guru and has amassed a following of over 1 million. But she wouldn't stop there. In 2017, Liah had a “lightbulb moment” and realized that the skincare market was overwhelming and oversaturated with products that created new skin problems rather than making skin healthier. She decided to launch Krave Beauty, a sustainable brand with a simple array of products designed with only the consumer in mind.
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