Donna Helphrey, Vice President, Talent at Go1: Everything You Want to Know About Recruiting From Someone Who Hired 1,800 People in One Year
Sep 27, 2023
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Donna Helphrey, VP Talent at Go1, shares insights on standing out as a job candidate at a foreign-based company, different professional cultures worldwide, and negotiation of unique job benefits. She also explores recruiter goals and KPIs and offers career advice on working globally.
Donna Helphrey highlights the challenges of hiring and scaling a rapidly growing company globally, including the need for specialized recruitment strategies and an understanding of different markets.
Donna discusses the differences in incentives and goals for recruiters in agency and in-house roles, emphasizing the importance of recruiters ensuring a positive candidate experience and a mutually beneficial fit with the organization.
Deep dives
Donna Healthfree's Career Journey and Decision to Work in Talent Acquisition
Donna Healthfree shares her career journey, starting with her initial desire to be an event planner after college. However, after a few months on the job, she realized it wasn't for her and decided to explore other options. She then joined a staffing firm and eventually worked for different companies, gaining valuable experience in recruiting and talent acquisition. Donna's career trajectory led her to work at Groupon during its rapid growth phase, where she faced challenges such as hiring at high volumes and expanding into new verticals. She highlights the importance of building a strong team and establishing structured hiring processes. Donna's decision to join Go One was influenced by the company's mission-driven approach and the opportunity to make a meaningful impact in the learning industry.
The Exciting and Challenging Phases of Groupon's Growth
Donna discusses her experience working at Groupon during its early startup days and subsequent explosive growth. She describes the initial excitement around introducing daily deals and the sense of urgency created by limited-time offers. However, as competitors emerged, Groupon faced the challenge of reinventing itself and diversifying into different verticals. Donna shares the complexities of hiring and scaling the company globally, including the need for specialized recruitment strategies and understanding the nuances of different markets. While Groupon experienced both success and setbacks, Donna expresses gratitude for the experience and opportunities it provided.
The Hiring Process and Key Considerations for Candidates
Donna offers advice and insights for job seekers navigating the hiring process. She emphasizes the importance of networking and maintaining a strong LinkedIn profile. Rather than applying to every role, candidates should be specific in their applications and highlight their relevant qualifications. Donna encourages candidates to be open-minded and consider opportunities that may not fit their initial expectations. She also emphasizes the value of genuine engagement during interviews, including asking questions and being transparent about preferences and concerns. Donna underscores the significance of finding the right fit in terms of culture, product, and people when considering job offers.
Incentives and Goals for Recruiters in Agency and In-House Roles
Donna sheds light on the differences in incentives and goals for recruiters in agency and in-house roles. In agency settings, recruiters often have commission-based incentives and focus on filling job placements quickly. In contrast, in-house recruiters in companies like Go One are evaluated based on their impact on candidate and hiring manager satisfaction, time-to-fill metrics, and diversity in the talent pipeline. Donna emphasizes the importance of recruiters ensuring that candidates have a positive experience and join the company for the long term. She also discusses the balance between meeting company hiring goals and ensuring a mutually beneficial fit between candidates and the organization.
Like many recruiters, Donna didn't have her heart set on helping others find their dream job. Instead, she grew into the profession and became a current executive at a multibillion-dollar "unicorn" startup. We look back at her start as a recruiter, from working at a staffing agency to hiring 1,800 people worldwide in a single year at Groupon.
As we explore Donna's career, we dig into how to stand out as a job candidate at a foreign-based company and what it's like as a recruiter and hiring manager responsible for international roles. We tackle the different professional cultures worldwide, like how Australian professionals might be more active in the job search than Americans or Europeans. As a talent and HR executive today, she reveals the incentive structures and KPIs that she has for external recruiting agencies and her own in-house recruiters and how you might negotiate unique benefits or one-of-a-kind total compensation packages in a job search.