It's Been a Minute

Trend Alert: The girls are making office fashion sexy again

12 snips
Apr 30, 2025
Margaret Cirino, NPR's Life Kit producer and fashion enthusiast, explores the resurgence of the 'office siren' aesthetic, blending allure with professionalism. She discusses how social media, especially TikTok, plays a role in redefining office wear and its connection to personal identity. The conversation also touches on the historical evolution of business fashion and its cultural implications, highlighting how trends shift from workplace to nightlife during economic challenges.
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ANECDOTE

Office Siren Style Description

  • Margaret Cirino describes Office Siren style with tight white button-ups, pencil skirts, kitten heels, and rectangular glasses.
  • It's characterized by a sharp, early internet vibe with a little dark edge, popular on TikTok and among fashion enthusiasts.
INSIGHT

Freakification of Office Fashion

  • Office Siren fashion is more about playing with office wear as costumes rather than typical office attire.
  • This trend involves a "freakification" of office fashion, mixing sexy, edgy, and rave elements.
INSIGHT

Office Siren Reflects Workplace Changes

  • Office Siren fashion is enduring partly because workplaces have changed drastically, causing emotional responses expressed in fashion.
  • People use this style to create alien or outlandish versions of themselves connected to longing for pre-COVID office norms.
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