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Trend Alert: The girls are making office fashion sexy again
Apr 30, 2025
Margaret Cirino, NPR's Life Kit producer and fashion enthusiast, explores the resurgence of the 'office siren' aesthetic, blending allure with professionalism. She discusses how social media, especially TikTok, plays a role in redefining office wear and its connection to personal identity. The conversation also touches on the historical evolution of business fashion and its cultural implications, highlighting how trends shift from workplace to nightlife during economic challenges.
18:09
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Quick takeaways
- The Office Siren trend reimagines office attire with playful elements, reflecting a blend of authority and allure in today’s workplace.
- Recent cultural expressions, including TV and music, highlight the 'freakification' of office fashion, showcasing a bold shift in identity and professionalism.
Deep dives
The Rise of Office Siren Aesthetics
The Office Siren aesthetic, characterized by tailored blouses, pencil skirts, and pointed kitten heels, has gained substantial popularity, particularly through social media platforms like TikTok. This style reflects a playful interpretation of traditional office attire, with updates that often feature trendy elements such as rectangular glasses and sleek hairstyles. The appeal lies not only in its visual appeal but also in how it allows wearers to construct a fashionable identity that blends authority and allure. This fashion phenomenon is also echoed in various cultural expressions, including music videos and television shows, indicating a shift in workplace fashion toward something more fun and expressive.
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