Rogue Startups

RS336: Claude Project Deep Dive with Alison French

Jan 29, 2025

Join Alison French, a founder and marketer who specializes in AI tools like Claude.ai, as she dives into using AI to boost creativity and efficiency. She shares her journey overcoming initial hesitations to embrace AI, emphasizing its role as a collaborative partner. Discover how to fine-tune Claude's tone to fit your projects and transform your content creation process. Alison also discusses the balance between technology and personal connection, highlighting the importance of nurturing creativity while streamlining workflows.

47:43

Creator website

Episode guests

Alison French

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Embracing AI tools like Claude can enhance creativity and productivity, freeing up time for meaningful personal interactions.

Effectively using AI for personal branding requires tailoring projects to reflect one's unique tone, leading to improved content consistency.

Deep dives

Navigating AI and Human Connection

Balancing human connection with the adoption of AI in personal and professional spheres is a significant challenge. One effective strategy involves utilizing AI to manage repetitive tasks, thus freeing up time for in-person connections. This approach allows individuals to maintain their authentic selves while embracing the efficiencies provided by technology. For instance, by automating content creation, one can allocate more time to engage meaningfully with clients and colleagues, enhancing relationship-building efforts.

Intro

2min

Embracing AI in Creativity

15min

Navigating Entrepreneurship: Tools and Insights for Small Teams

3min

Transforming Sales Calls into Content Gold

9min

Navigating Brand Identity and Content Strategy

3min

Navigating Content Creation for Entrepreneurs

9min

Balancing AI and Human Connection

8min

On today’s episode of Rogue Startups, Craig continues his AI series with founder, marketer, and Claude-user Alison French. They discuss the hesitation creators feel when working alongside AI and what Alison did to overcome that hurdle. Since then, she’s taught herself how to use Claude.ai in her creative and professional work. AI is a tool that everyone has to learn how to use.

Watch on YouTube

If you feel our podcast has benefited you and might benefit someone else, please share it with them. Also, if you have a chance, please give Rogue Startups a review on iTunes. We’ll see you next week!

Highlights from Craig and Alison’s conversation:

How creatives can use AI to improve their professional and personal lives
How to fine-tune Claude’s tone of voice:

Add files to the specific project only
- You have to feed the machine with information that matters
- Over time, working within the same project, Claude will tune itself to your prompts

How to have Claude see references and change the tone or voice

Separate and break down transcripts by prompt to hone in on specifics

Claude is like a junior copywriter: work with it and nurture it, and it will help your work go faster so you can focus on the important things. Craig’s creative process when creating content:

Get examples/models, templates, and ideas to input into your AI program of choice.
Break your content up into different functions. Go in once a week to pull out topics.

Put the time and energy into refining one meaty piece of content that you can use over and over again.

You have to focus on what makes you credible to your audience

How does your team embrace and respond to AI because at the surface it’s a risk for all of us?

How do we educate our youth now, for a future with AI?

Takeaways and Vision

Balancing the importance of human connection with the ability to express your individuality and be yourself is even more possible in this AI era. Adopting and embracing technology and AI in your personal and professional lives can help save you time and free up some creative energy for being social, innovative, and expressing yourself. AI will give you the time to do the work to open yourself up to having personal experiences.

Resources and Links from This Episode

Alison French on LinkedIn: https://www.linkedin.com/in/frenchalison/
LTO: https://www.joinlto.com/about
Claude.ai: https://claude.ai/
Fireflies.ai: https://fireflies.ai/
Alison’s blog post: https://www.joinlto.com/post/leveraging-ai-tools-a-practical-guide-for-founders-and-sales-marketing-leaders
Alison’s framework and prompts: https://www.joinLTO.com/ai-powered-content-guide
Castos Free Tools: castos.com/tools
Email me: podcast@roguestartups.com
Find me on Twitter: @TheCraigHewitt

Want to Share Your AI Story?

I’m looking for guests to share how they’re using AI in their businesses. If you’ve got some great examples or unique insights, reach out to me:

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

Rogue Startups

RS336: Claude Project Deep Dive with Alison French

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Navigating AI and Human Connection

Transforming Perspectives on AI

Harnessing AI for Personal Branding

Leveraging Client Interactions for Content Creation

Highlights from Craig and Alison’s conversation:

Remember Everything You Learn from Podcasts