Episode 205 / This episode is all about harnessing the power of direct connection with your readers. Matt Briel from Lulu discusses the value of direct sales as we move away from a distribution-first publishing model.

Importance of owning customer data
Why you should start building your direct audience even if you only have one book
Using Lulu for Kickstarter fulfillment
Order Import Tool: upload csv files for order fulfillment of crowdfunding or direct sales that Lulu prints and ships for you
New features that are coming to Lulu, including ribbons and endpapers
Lulu’s website plug-ins for direct sales

Website: Lulu.com

Lulu’s Publish & Prosper Podcast: https://www.publishprosperpodcast.com/

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The Power of Owning Your Reader’s Experience with Matt Briel from Lulu