What to Double Down on After Black Friday (If You Want to Scale in 2026)

Nov 13, 2025

26:25

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Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.

In This Episode, You’ll Learn:

00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.

02:00 The “other people’s audiences” play that jump-started my first big season.

04:00 The post-holiday fear: will orders crash? (and what to do about it.)

07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.

09:00 What data to track so you can stop guessing what's working and what to change.

10:15 The student who scaled one winning style to 7 figures.

12:15 Repeat what works, refine what’s ready, retire what’s not aligned.

13:30 How to identify what needs to be fixed and what to double down on.

15:00 What to do if markets slow down.

18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)

20:25 Pricing for profit gets easier when you commit to a core product.