What exactly is a hard-to-reach person? They're the people in your business who are on the road, serving customers, on a construction site or simply out of range (like on a plane!). They aren’t, and simply can’t be, in front of a computer screen all day.

But as the people who are often our frontline employees, it's critical to get organisation-wide messages to them effectively.

Unfortunately, our traditional internal comms channels, like intranets and emails, are pretty useless a lot of the time. So where do you start? Much like every communication that we do, we have to start by thinking from our audience's perspective because to put it bluntly: we can't communicate the way we want, we have to do it the way they want.

Luckily for us, the good news is there are a lot of ways to communicate with the 'unwired' workforce very successfully, and some of them might surprise you. And we’ve gone into a bunch of them, right here in this podcast. So, what are you waiting for?

Let's get into it.

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#34 How to reach hard-to-reach people