Moneywise I Let Go of the Hustle. Embraced Feminine Leadership. Built $10M.
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Jun 17, 2025 
Jess Chan, founder of Longplay, is a powerhouse entrepreneur with a worth of ~$10M. She opened up about her journey from hustling to embracing profit over revenue, sharing how this shift helped her avoid burnout. The conversation highlights her experience in fostering feminine leadership and redefining success away from traditional metrics. Jess emphasized simplicity in finances, living on just $6K monthly, and learning the art of spending wisely. She encourages finding contentment while maintaining ambition, reshaping the conversation around wealth and happiness.
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Jess's Early Hustle and Burnout
- Jess Chan hit $40K/month freelancing before fully building her agency Longplay.
- She rapidly grew to seven figures in revenue within the first year but experienced burnout from unsustainable growth.
Profit Focus and Feminine Leadership
- Shifting focus from revenue to profit brought calm and sustainability to Jess's business.
- Embracing feminine leadership allowed her to harmonize team culture and lead authentically.
From Revenue Chase to True Wealth
- Chase profit, not just revenue, to avoid burnout and build foundation.
- Seek wealth as contentment and freedom, not just monetary milestones.