If you want to make an impact on your org, you need to get as close to revenue as possible.
With that in mind, we're diving deep into how Competitive Intel and Product Marketers can partner with sales to win more competitive deals with:
- Clara Smyth: Senior Product Marketing Manager at Slack
- Pat Wall: Head of Competitive Intelligence at Imperva
- Brandon Bedford: Competitive Enablement Manager at Klue
- Farhan Manjiyani: Product Marketing Manager, Competitive Intelligence at Grafana Labs
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This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook
The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy