How Batch LDN Turned a Shop Break-In into a Viral Billboard Campaign

In this episode, we sit down with Sam Matanle, co-founder of Batch LDN, the made-to-order menswear brand disrupting fashion’s broken model. Sam breaks down how Batch scaled 2.2x YoY, with 75% of revenue from one physical store and zero reliance on paid media or held stock.


We cover:
1. Why fast fashion is financially broken and what works instead
2. The decision to bet big on retail instead of performance marketing
3. What happened when their Covent Garden store got robbed at 5am
4. Why 70% of fittings convert and 25% of customers repurchase within a year
5. How Batch London is rewiring the buying journey and turning a suit into a lifestyle

This one’s packed with founder truths, sustainable growth insights, and proof that product + experience OVER flashy funnels.

00:00 Background + early years
07:00 Starting Batch LDN with co-founder
13:55 Early product development
18:00 Why fast fashion is broken
23:19 Managing customer expectations
27:01 Post-purchase journey, behind-the-scenes content
28:40 Maintaining focus on made-to-order model
31:00 Acquisition drivers + retail strategy
34:10 Events strategy + brand community
42:50 Website traffic down but revenue up
45:22 Content strategy (organic storytelling)
48:50 Store break-in + how they turned it into a viral campaign
55:20 Hardest part of running a business + burnout
59:50 Using journaling and tracking burnout signals

Follow Sam:
https://www.linkedin.com/in/sam-matanle/
https://www.instagram.com/samuelmatanle/

Follow By Batch LDN
https://www.instagram.com/batch.ldn/
https://www.tiktok.com/@batch.ldn

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