HBO boss Casey Bloys on the strikes, the bundle and AI
Sep 28, 2023
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HBO and HBO Max Content boss Casey Bloys discusses the impact of recent strikes, TV's attempt to re-bundle the bundle, and the benefits of HBO shows on Netflix. He also shares his dislike for AI TV shows and clarifies the difference between HBO and Max shows.
Key creators like writers and directors need to feel they've gotten a good deal in order to produce quality shows.
HBO/Max content boss Casey Bloys is not a fan of AI-written TV shows and believes in the importance of human creativity in creating high-end scripted drama and documentaries.
Deep dives
The Importance of Maintaining a Strong Writer-Actor Relationship
In this podcast episode, Peter Kafka interviews HBO/Max content boss Casey Bloys about the recent writer and possible actor strikes. Bloys emphasizes the importance of having the key creators like writers and directors available to promote their work. He wants everyone involved in the production to feel that they've gotten a good deal and are ready to get back to work. While the deals might lead to higher costs, Bloys doesn't believe it will affect the kinds of shows they make, as ultimately, a good show is a good show.
The Role of AI in TV Production
During the interview, Bloys expresses his disinterest in AI-written TV shows. He acknowledges that AI has its uses and potential, but from his perspective, in terms of developing and producing scripted drama, comedy, and documentaries, he doesn't imagine creating high-end or interesting shows with AI. Bloys values the necessary artistic ability and human touch that writers bring to the creative process and believes that AI won't overtake that in the foreseeable future.
The Evolution of Streaming and Bundling in the Entertainment Industry
The conversation also touches on the changes happening in the entertainment industry. They discuss the retraction of the content boom and how streaming services like Netflix are starting to resemble the cable bundle, with a mix of different types of programming. Bloys believes that streaming is moving towards a form of bundling, as viewers want a variety of entertainment options in one place. However, he highlights the importance of maintaining brand clarity and ensuring that programming offerings align with audience expectations.
The Hollywood writers’ strike is over and there’s hope the actors guild and studios will also settle their differences soon. So people like HBO and HBO Max Content boss Casey Bloys (@caseybloys) may be able to start making shows again shortly. But how will new deals affect what he makes… and what he doesn’t make? Bloys talks to Peter Kafka about that and much more: TV’s attempt to re-bundle the bundle, why “Max” makes sense as a brand (and as a container for HBO), why HBO shows on Netflix help HBO and what he thinks of AI TV shows. Spoiler! He’s not a fan. Recorded live at the 2023 Code Conference in Laguna Niguel, Calif.
Host: Peter Kafka (@pkafka), Senior Editor at Recode
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