Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology.

Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through significant challenges and growth. She discusses the unique positioning of marketing medical-grade technology to parents, the company's journey from FDA warning letter to full medical clearance, and her philosophy of authentic, education-based marketing.

What You'll Learn:

• Navigating FDA regulatory challenges while maintaining brand trust
• Building product-first marketing strategies in healthcare technology
• The power of authentic community over paid influencer partnerships
• Transforming crisis into opportunity through strategic pivots
• Balancing medical credibility with accessible parent communication
• Using AI as a tool to enhance rather than replace human creativity
• Building global medical clearances across multiple markets

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