Creator Economy - For the People, By the People with Tamseel Hussain

In this episode, Karthik speaks to Tamseel Hussain, who is the Founder and CEO of PLUC.TV. PLUC (People like us create) is a platform that is designed to be a parallel creator ecosystem that helps regular people (the 99%) break out from algorithm-driven social media platforms and monetize their content in a relevant network more easily, thereby leading to financial independence. Tamseel talks about his earlier experiences in building people-led movements and 'place making' experiments in cities like Chandigarh and how it helped him arrive at the idea for PLUC. They talk about creator monetization models and how communities especially the disadvantaged ones have reacted to the mobile-driven, visual storytelling medium in an overwhelming way. They also speak about movements like 'let me breathe' that focus on the depleting air quality in Delhi and also how creators linked to the Covid-19 pandemic - like doctors and other front-line workers, are telling their stories on this medium.

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