The Dealership Fixit Podcast Mastering Appointment-Setting for Internet Leads with Heather Deatherage
Appointments are more than just dates on a calendar—they’re the first real commitment your internet leads make toward buying.
In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process.
You’ll learn:
Why an appointment is a psychological turning point
How to confirm without giving customers an easy exit
Same-day confirmation tactics that drive attendance
How manager involvement adds urgency and credibility
The key metrics to measure for appointment-setting success
If your internet department is setting lots of appointments but seeing too many no-shows, this episode is your blueprint for improvement.
YouTube Interviews: https://youtube.com/@dealershipfixit
Connect with Heather: https://www.linkedin.com/in/heather-deatherageFollow the Fixit Online: https://linktr.ee/dealershipfixit
Sponsor: https://dealers.motohunt.com