This episode is dedicated to Grandma Barb. Lars Silberbauer, the Digital Marketing Leader, joins the show to share his journey leading LEGO from zero social media presence to the top brand on social media. Hear how he got LEGO to embrace social media, they got their first million fans, how to stay playful, discover new gadgets, and his favorite LEGO set. Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org
