TechCrunch Startup News Left-leaning influencers embrace Bluesky without abandoning X
Jun 3, 2025
Left-leaning social media influencers are flocking to Bluesky, revealing a shift in the digital landscape. A new analysis by Pew Research Center highlights contrasting adoption rates between liberal and conservative accounts. Despite the migration, many influencers continue to maintain an active presence on X, previously known as Twitter. This dynamic transition between platforms raises questions about engagement strategies and audience reach in today's ever-evolving social media environment.
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Left Influencers Embrace Bluesky
- Many large left-leaning social media accounts have joined Bluesky recently, especially after the 2024 presidential election.
- However, most left-leaning influencers maintain active accounts and post more regularly on X than on Bluesky.
Bluesky Users Still Active on X
- The shift to Bluesky by left-leaning influencers is not at the cost of abandoning X.
- As of early 2025, 87% of left-leaning influencers still keep their X accounts and post more frequently there.
Bluesky Activity Growing Among Influencers
- Bluesky is gaining engagement as influencer posting activity grew from 54% in January to 66% by late March.
- This indicates increasing adoption and activity on the newer platform over time.