
 Informed Attraction
 Informed Attraction 23. Brand Mascots V - The Flo from Progressive Fan Club
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 Sep 21, 2025  Explore the fascinating world of female brand mascots through time! The hosts dive into Aunt Jemima's controversial history and rebranding journey. They dissect Betty Crocker's evolution into a corporate homemaker icon. A deep dive into Flo from Progressive reveals her unique, self-aware persona and how she reshaped mascot culture. The discussion also touches on the harassment faced by Lily from AT&T, sparking a broader conversation about objectification in advertising. A vibrant mix of nostalgia and critique awaits! 
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Two Eras Of Female Mascots
- Aubrey frames female mascots into two eras: old-school domestic/trust figures and new-school quirky, self-aware spokeswomen.
- This split reveals how brands shifted women from service/authority roles to eccentric, branded personalities.
Aunt Jemima Rooted In Harmful Stereotype
- The Aunt Jemima mascot drew directly on the mammy stereotype rooted in slavery, which limited Black women's roles and reinforced harmful myths.
- Aubrey emphasizes that this mascot was not neutral branding but a product of racial caricature and oppression.
Nancy Green’s Life As Aunt Jemima
- Aubrey recounts Nancy Green's life as the first real woman to portray Aunt Jemima after debuting at the 1893 Chicago World's Fair.
- Green worked decades as a demonstrator, then returned to domestic work and died with her grave unmarked until 2015.






