Our guest today is Jon Hook. Jon is the CEO at BoomHits, a mobile game publisher with many hits in the hypercasual and idle genres. 

In today’s episode, Jon tells us about how the hypercasual genre has evolved to the point where it’s approaching saturation in the form that it currently is - and outlines the next stage of its evolution - hybrid casual.  Our conversation flows around the new dynamics involved in monetization, game design, unit economics, hiring, publishing, and much more in all things hybrid. 

I highly recommend this to anyone interested in moving to hybrid games and also to those that are currently working within the genre.

KEY HIGHLIGHTS

🎮  Factors that contributed to the rising popularity of the hypercasual games

🎰  How the unit economics differs for hypercasual and hybrid games

💰 Key motivators for players to spend $ on IAPs

 Tips to move from a hypercasual to a hybrid game

 💻 What resources should developers look at adding to build a hybrid game

📓 The different publishing strategies for both the genres

⛔️ Common mistakes to avoid when moving from a hypercasual to a hybrid genre

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/how-hybrid-games-combine-the-simplicity-of-hypercasual-and-depth-of-casual-games/

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