The Dept. w/ Omar El-Takrori The Personal Brand Blueprint for Entrepreneurs In 2026 (FILM EVERTHING) | The Dept. #106
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Jan 28, 2026 Brandon Flakes, content and creator strategist who helps build personal brands and content systems. He and Omar explain stopping scripted content and instead filming real work, meetings, and process. Short, silent process clips with captions win trust. Consistency, capturing conversations, and simple gear turn everyday moments into repeatable content.
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Be The Content, Not Just Create It
- Do stop trying to “make” content and instead be the content by filming your real work and conversations.
- Use your phone to capture what you already do and post clips instead of staging polished videos.
Visible Process Wins Clients
- Omar watched a landscaper's start-to-finish work and immediately asked for a quote because the process was visible.
- The visible work served as marketing without logos or traditional ads.
Film First, Edit Later
- Film first and figure out the edit later: set your phone before calls, meetings, or presentations.
- Use recordings as raw material to transcribe, repurpose, or turn into products like ebooks.